Why the Quality of your Paint Really Matters

Adding a fresh coat of paint is one of the easiest and most practical ways to update your home, whether you’ve just moved in or have lived there for years (even decades). Obviously, choosing the right colour is a big consideration; however, it’s not the only one. Finish is just as important as is the paint brand and line. You can choose the most beautiful shade but if the paint is mediocre, the end result is likely to disappoint.

Economy grades of interior paint (think big-box stores) don’t perform well overall. Sure, they’re not as costly upfront but you get less bang for your buck in the long run. High-quality acrylic latex paints cover 20% to 30% more area per gallon compared to most value brand paints.

How so?

It comes down to formula. Better quality paints have more pigmentation, which helps to hide what you’re painting over. As a result, you require fewer coats, especially when covering darker colours. Then there are the binders. Those in higher end products adhere to surfaces better and provide enhanced film integrity.

Mid-range (Sherwin-Williams and Benjamin Moore) and premium products (Pratt & Lambert and Farrow & Ball) also typically last up to six years longer because they’re more durable. Again, you’ll be spending more money on a refresh much sooner than you’d like with a value brand.

What’s more, better quality paints have a prolonged shelf-life when stored correctly, reducing waste. They’re much easier to work with on initial application and for touch-ups, saving time (and stress); are mildew resistant in damp areas; stain-resistant, making cleaning less arduous; and they won’t fade or change colour over time.

This doesn’t mean cheaper products should never be used. Value brand paints like Behr and Valspar are ideal for storage closets, garages and other areas where appearance and durability are not as important.